Scott C. Margenau

Setting a Marketing Budget

Setting a Marketing Budget that will make a market impact and generate sales. One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, "How much shoul... Read >

ImageWorks Studio Releases New Small Business Branding and Web Design Package

This new package is aimed directly at small businesses and start-ups that are looking for high quality marketing and branding, but only have a limited budget to work with. Enabling payment via interest-free monthly payment plans makes it affordable for sm... Read >

Marketing in a Recession

The battle of marketing in a down economy: Flee for the hills, or charge the hill? In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead. When the economy turns around, those who are prepared and ready t... Read >

Website Grader

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The Custom Web design tool measures how effective your site is in your industry and the general "webosphere". Not only does it look at the physical coding of your site it ... Read >

Email Editor Name Contest

How can a creative agency run out of ideas? When we use them all up on our clients. The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite. We are rendered useless. We need... Read >

More Reasons Your Site Sucks

Last year, I participated in the annual shop.org meeting as a "doctor" in "The Doctor Is In" session. Basically, a company reserved 20 minutes of an industry expert's time, and the expert critiqued its sites or helped it solve specific problems. Based ... Read >

7 Tips for Designing a Home Page that Builds Value and Maximizes Conversion Goals

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales? It Should... On average, you have roughly seven seconds to get your message across before the end user ... Read >

5 Habits of Highly Effective Websites

How Can Your Website Build Credibility and Drive Sales? Highly Effective Habit #1: Upfront Strategic Planning Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address impo... Read >

Imageworks/Localeze Local Search Program

Local searches account for 25% of all searches and nearly 2 billion per month! Are you optimized and promoted? ImageWorks is happy to announce our partnership with Localeze. Localeze is the largest online business listings manager serving local sear... Read >

What does a professional website design cost? What type of price should you pay?

Like anything else in life, good things don't come cheap. It isn't cheap to own and operate a top branding and design firm, trust me. It takes creativity, technical know-how, marketing skill, and a significant investment in talent, ongoing education, and ... Read >

Help Us Name Our New Product, And We'll Make A Donation To Your Favorite Charity!

How can a creative agency run out of ideas? When we use them all up on our clients. The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite. We are rendered useless. We need... Read >

Is Your Brand Working For You... or Against You?

If your brand design isn't helping your bottom line, it's time for brand rejuvenation. Did you know that your visitors are evaluating your company's credibility based on your website's visual design alone? A whopping 85% of consumers visit websites befor... Read >

Best Marketing ROI Strategies

MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI). Email marketing is considered the best ROI, with ... Read >

7 Reasons NOT to try ‘handling’ your design and branding internally

Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource: 1.Final Outcome - Profits as Proof. Agencies do not represent overhea... Read >

How Businesses Can Harness the Power of Web 2.0

Web 2.0 Technologies Help Forge Synergy Between Company and Customer CHANTILLY, Va., Dec. XX - Web 2.0 - what the heck is it? No, it's not the latest brainchild of Bill Gates or Steve Jobs that we waited breathlessly for. The term, Web 2.0, a clever ref... Read >